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Executive Profile · Yuri Hidalgo Alonso
EN · ES

Senior transformation leadership for complex change.

A shareable professional profile organized around the transformation situations that need to be led — from alignment and programme execution to enterprise systems, deployment, integration, operational scaling and adoption.

Where do you need leadership?
Use the lenses below to view the same executive capability through different transformation situations. They do not represent separate CVs or change the underlying evidence.

Cross-functional transformation leadership

Connect strategy, operating models, people, systems, data, governance and execution into one transformation system.

  • Transformation strategy & operating models
  • Programme leadership & governance
  • Enterprise systems & deployment
  • Human readiness & adoption

Align a transformation agenda

Create clarity around outcomes, priorities, ownership, operating-model implications and decision principles before complexity multiplies.

  • Strategic alignment
  • Target operating model
  • Transformation roadmap
  • Executive governance

Lead a complex programme or deployment

Bring structure across workstreams, vendors, dependencies, readiness, risks and executive decisions while staying close to delivery reality.

  • Strategic PMO
  • Programme governance
  • Roadmaps & dependencies
  • Deployment & adoption

Turn systems change into business change

Connect enterprise applications, integrations, process design, data and adoption to the operating model the business actually needs.

  • ERP / enterprise platforms
  • Integration & data
  • Business requirements
  • Implementation governance

Scale operating capability

Reduce fragmentation and create stronger operating structures, processes, governance and technology foundations for growth.

  • Operating-model design
  • Process harmonisation
  • Systems enablement
  • Capability building

Lead hospitality technology transformation

Bridge hospitality operations with technology ecosystems, implementation, integrations, readiness and multi-stakeholder delivery.

  • PMS / CRS / enterprise ecosystem
  • Operational readiness
  • Integration & deployment
  • Business / vendor translation

Integrate acquired operating realities

Move beyond shared tools toward coherent processes, data, systems, governance, service delivery and human adoption.

  • Operating-model convergence
  • Master data & systems
  • Cross-border adoption
  • Integration governance
Executive Snapshot

One profile. Multiple transformation contexts.

Leadership

Cross-functional ownership

Work across executives, operations, technology teams, vendors and delivery partners.

Business

Operating reality

Connect strategic intent to processes, capabilities, customers and operational constraints.

Technology

Hands-on credibility

Enterprise systems, integration, data, digital platforms and deployment context.

Execution

Governed delivery

Programme structures, dependencies, risk, adoption, accountability and measurable execution.

Capability Matrix

Designed to bridge the spaces where transformation disconnects.

Leadership

  • Transformation direction
  • Executive alignment
  • Decision governance
  • Stakeholder orchestration

Business

  • Operating models
  • Process design
  • Operations
  • Commercial context

Technology

  • Enterprise systems
  • Integration
  • Data
  • Digital platforms

Execution

  • Strategic PMO
  • Programme governance
  • Deployment
  • Change & adoption
Experience Compounds

Capability accumulated across environments — and remained active.

01

Learning & Facilitation

Communication, knowledge transfer and enablement.

02

Operations & Hospitality

Service reality, processes and commercial context.

03

Technology & Systems

Platforms, integration, data and deployment.

04

Programme Execution

Governance, dependencies, risks and adoption.

05

Executive Transformation

Strategy, operating model and measurable execution.

Selected Transformation Evidence

Evidence behind the positioning.

M&A Integration · Enterprise Transformation

Septeo Hospitality Iberia

Post-acquisition transformation across organisations, systems, master data, processes, service delivery and adoption.

View Business Case →
Operating Model · Odoo · Digital Transformation

Piscinas Rumafi

Connecting operating processes, systems, digital workplace and adoption around a more integrated business model.

View Business Case →
Hospitality · Digital Transformation

MASD Mediterráneo

Transformation across hospitality operations, revenue, direct distribution, booking technology and digital operating capability.

View Business Case →
Role Relevance

Roles where this capability is typically relevant.

Role titles vary. The underlying need is senior ownership across transformation, technology and execution.

Fractional Executive

Senior transformation or technology leadership without immediately requiring a permanent executive structure.

Transformation Director

Cross-functional leadership of complex business and technology transformation agendas.

Strategic PMO / Programme Director

Governance, prioritisation, dependencies, risk and execution control.

Enterprise Transformation Lead

Operating-model and enterprise-system transformation across functions.

Hospitality Technology Lead

Transformation across hospitality operations, systems, integrations and deployment.

Post-Merger Integration Lead

Operating-model convergence across organisations, data, systems, processes and teams.

Professional Conversation

Looking for leadership across a complex transformation?

Use this profile as the starting point. Detailed chronology, references and a conventional résumé can be shared when the opportunity requires them.

Schedule a Conversation →

For detailed chronology, references or a conventional résumé, use the meeting or contact route.