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Direction · Alignment · Execution
Yuri Hidalgo Alonso · Transformation Leadership

Transformation leadership built through accumulated experience.

Business transformation executive connecting strategy, operating models, people, enterprise systems, technology, governance and execution — with an approach shaped by hands-on experience across operating environments, digital transformation and complex programme delivery.

Fractional CxOTransformation LeadershipStrategic PMOEnterprise SystemsHospitality TechnologyM&A Integration
PerspectiveBusiness + people + technology
Operating modelStrategy → Systems → Execution
Leadership principleMake complexity governable and executable
The Executive Premise

Complex transformation rarely fails in only one place.

Strategy can be right while execution fragments. Technology can be implemented while adoption stalls. Processes can improve while governance remains unclear.

The executive challenge is connecting the system: leadership direction, operating reality, people, processes, systems, data, governance and performance.

Transformation is not a sequence of isolated projects. It is the alignment of strategy, people, systems and execution as one operating reality.
Experience Compounds

A career built by adding capability — not replacing it.

Each stage added another operating perspective. Earlier capabilities remained active as later responsibilities expanded, progressively creating a cross-functional system for leading transformation.

01

Learning & Facilitation

Human capability, communication and knowledge transfer as foundations for change.

  • Training & facilitation
  • Knowledge transfer
  • Learning design
  • Communication
  • Stakeholder engagement
Builds human connection & enablement
02

Operations & Hospitality

Understanding the real world of operations, customers and commercial outcomes.

  • Service operations
  • Customer experience
  • Process execution
  • Frontline reality
  • Commercial context
Adds operating-model understanding
03

Technology & Digital Transformation

Using technology and data to improve processes and create scalable capability.

  • Enterprise systems
  • Digital platforms
  • Integrations
  • Data & analytics
  • Process enablement
Adds systems & technology credibility
04

Programme & Transformation Execution

Coordinating complex change across people, functions, vendors and time.

  • Strategic PMO
  • Programme governance
  • Roadmaps & dependencies
  • Change & adoption
  • Risk & issue management
Adds execution discipline & delivery assurance
05

Executive Transformation Leadership

Connecting the complete operating system to create measurable, lasting impact.

  • Strategy alignment
  • Operating models
  • People & culture
  • Systems & data
  • Governance
  • Performance & impact
Creates enterprise transformation capability
Compounding capability

Earlier capabilities remain active and combine with new ones, creating a multiplier effect.

Communication & People → Operational Intelligence → Technology Fluency → Programme Leadership → Executive Impact
Stronger together

The value comes from connecting the layers, not treating them as isolated skills.

Accumulated ExperienceLearning, operations, technology and transformation.
Integrated CapabilityA cross-functional system for leading complex transformation end-to-end.
Repeatable ImpactAlign → Transform → Grow. From strategy to measurable impact.
Executive Capability

Working across the spaces where transformation usually disconnects.

01

Strategy ↔ Execution

Translate strategic priorities into transformation structures, roadmaps, governance and operating change.

02

Business ↔ Technology

Connect business requirements and operating realities with systems, implementation and technology decisions.

03

Leadership ↔ Delivery

Maintain executive direction while resolving programme dependencies, risks and execution realities.

04

Process ↔ Systems

Ensure technology supports the intended operating model instead of forcing the organisation around fragmented tools.

05

Transformation ↔ Adoption

Connect implementation with communication, learning, readiness and behavioural transition.

06

Local Reality ↔ Enterprise Standards

Create scalable models without ignoring operational, market and organisational realities.

Repeatable Approach

Transformation needs a method — without becoming methodology theatre.

The objective is not to impose a rigid framework. It is to create enough structure to understand complexity, align decisions, execute coherently and embed the new operating reality.

01

Understand

Operating reality, constraints, systems, stakeholders and dependencies.

02

Align

Priorities, outcomes, ownership and decision principles.

03

Design

Target operating model, processes, systems and governance.

04

Mobilize

Programme structure, leadership alignment and delivery ecosystem.

05

Execute

Coordinate workstreams, vendors, dependencies, risks and decisions.

06

Embed

Turn implementation into adoption, capability and accountable ownership.

07

Improve

Strengthen performance through learning and operating feedback.

Selected Transformation Evidence

Experience becomes credible when there is operating evidence behind it.

M&A Integration · Enterprise Transformation

Septeo Hospitality Iberia

Post-acquisition transformation across organisations, systems, master data, processes, service delivery and adoption.

Leadership lens
Integration & Transformation Management · ERP & Master Data · Cross-border adoption

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Operating Model · Odoo · Digital Transformation

Piscinas Rumafi

Connecting processes, systems, digital workplace and adoption around a more integrated operating model.

Leadership lens
Business requirements · Operating model · Odoo-enabled transformation · Data & adoption

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Hospitality Operations · Technology Transformation

MASD Mediterráneo

Transformation across hospitality operations, revenue, direct distribution, booking technology and digital operating capability.

Leadership lens
Hospitality operations · Digital transformation · Revenue & distribution · Technology enablement

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The Transformation System

Nine dimensions. One operating reality.

Transformation rarely requires excellence in only one dimension. The executive challenge is creating coherence across the whole system.

StrategyDirection, priorities and measurable intent.
LeadershipDecision ownership, alignment and accountability.
PeopleCapability, readiness, adoption and transition.
ProcessesHow work flows across functional boundaries.
SystemsPlatforms that enable the intended operating model.
TechnologyDigital capability, architecture and deployment.
DataTrusted information, ownership and decision support.
GovernanceControls, priorities, risks and decision architecture.
PerformanceOperating feedback, outcomes and measurable impact.
Where This Capability Creates Value

For situations where transformation needs senior ownership.

Fractional CxO

Senior transformation and technology leadership when an organisation needs executive capability without immediately building a permanent structure.

Transformation Director

Leadership of complex business and technology transformation agendas across functions, systems and workstreams.

Strategic PMO

Governance, prioritisation, decision architecture, dependency management and execution control.

Enterprise Systems Transformation

Business-led ERP, integration, data and enterprise-platform programmes.

Hospitality Technology

Complex hospitality technology ecosystems, readiness, deployment and operating integration.

M&A Integration & Scaling

Operating-model convergence across organisations, processes, systems, data and teams.

Selected Trajectory

Different environments. Increasing transformation responsibility.

The trajectory is intentionally shown as capability progression rather than a conventional employment chronology.

01

Learning & Facilitation

Human capability, communication and knowledge transfer.

02

Hospitality & Operations

Operating reality, customer experience and commercial context.

03

Digital & Technology

Systems, platforms, integration and process enablement.

04

Programme Leadership

PMO, governance, stakeholders and execution.

05

Enterprise Transformation

Operating models, systems, data, integration and adoption.

06

Executive Leadership

Cross-functional ownership and measurable execution.

Leadership Style

Senior enough for the boardroom. Close enough to delivery to know what is actually happening.

Translate complexity

Make cross-functional transformation understandable enough to govern and executable enough to deliver.

Challenge constructively

Separate inherited assumptions from real operating requirements and decision priorities.

Connect the system

Identify dependencies between business decisions, systems, data, people and execution.

Stay close to reality

Maintain sufficient delivery proximity to prevent governance from becoming transformation theatre.

Build capability

Strengthen decision structures, operating practices and internal capability beyond the immediate programme.

Lead across boundaries

Work between executives, business functions, technology teams, vendors and delivery partners.

Yuri Hidalgo Alonso
Yuri Hidalgo Alonso
Business Transformation Executive
Executive Profile

Senior transformation leadership for complex change.

Explore Yuri Hidalgo Alonso’s experience across transformation strategy, programme leadership, enterprise systems, deployment, implementation, operating models, integration and adoption — organized around the challenges that need to be led.

Transformation contexts
Transformation Alignment Programme & Deployment Leadership Enterprise Systems Operational Scaling Hospitality Technology M&A Integration
Connected Guruti Capabilities

Executive leadership within a broader transformation system.

Fractional CxO & Transformation PMO

Senior transformation leadership, governance and execution control.

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Enterprise Systems, Integration, Data & AI

Connected enterprise architecture, integration, data and automation.

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Hospitality Technology Transformation

Technology-enabled operating change in complex hospitality environments.

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M&A Integration & Operational Scaling

Operating-model convergence across organisations, systems, data and teams.

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Human Readiness, Change & Adoption

Build readiness, capability and adoption into transformation delivery.

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Transformation Strategy & Operating Models

Turn strategic intent into executable operating models and transformation roadmaps.

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From Strategy to Measurable Impact

Transformation needs someone who can connect the whole system.

Whether the challenge is enterprise transformation, fractional executive leadership, technology modernization, programme governance or post-acquisition integration, the starting point is understanding the operating reality.